ThirstyPixel provides Utah innovator Intermountain Anti-Reflective Coatings with a custom website.

(Murray, Utah, July 13, 2007) -– Intermountain Anti-Reflective Coatings' "Spectalar Premier" lens coating service is now available over the internet, thanks to ThirstyPixel's efforts in web programming and design.

Intermountain Anti-Reflective Coating's (SIARC) new website allows them to conduct business both locally and worldwide. The company provides a cutting-edge service to coat existing prescription lenses to repel dirt and fingerprints, reduce glare and scratches and increase visibility. How the service operates is clearly described on their home page, aided by colorful illustrations and streaming video.

The back-end system ThirstyPixel developed is perhaps invisible to the end-user of the service, however it allows Intermountain Anti-Reflective Coating to operate the mail-in, process-and-send-back service while greatly reducing the chance for costly human error. The utilities developed by ThirstyPixel for SIARC keep track of customers, order status, shipping and other pertinent information to ensure that the customer's lenses are properly received, treated and returned. The administration tools also generate packing slips and pre-paid postage on a custom mailing label to automate the fulfillment process.

Intermountain Anti-Reflective Coating has already provided services to Sears Optical, WalMart, Standard Optical, Pearle Vision and Target Optical. Now via their website, customers can get the coating added to lenses manufactured before this technology became available on the retail level over the internet.

ThirstyPixel is a Utah internet developer with a proven history of creating and upgrading successful websites. For more information, please see http://www.thirstypixel.com/.

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