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PRESS RELEASE
December 15, 2004
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For Immediate Release
Contact: Nicole Bursell
Phone: (801) 748.1221
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ThirstyPixel Announces Launch of EdiblesInc.com:
Bringing Online Shopping back to the Brick and Mortar Store
West Jordan, Utah – December 15th, 2004 – ThirstyPixel, a leading vendor of internet infrastructure solutions, today announced the
launch of the redesigned www.ediblesinc.com, and the development of Utah’s first Online Kiosk in the Fashion Place Mall. Edibles Inc., maker of the very popular, edible greeting card, has seen exponential growth over the past year and needed the backbone of their operations, their website, to catch up to that growth. However, not to stop there, they decided to further expand there market to foot traffic in the mall.
Last June ThirstyPixel and Edibles Inc. partnered to redesign the backend of their website which controls order processing, customer management, shipping and product administration. Although the development of the Online Kiosk was not in the original bid, ThirstyPixel jumped at the opportunity to be apart of it. “There were several different issues we had to tackle before EdiblesInc.com would be ready for the increase order volume and the Online Kiosk” said developer Kenny Pratt. The First major problem with the old system was an inadequate order placing system. Being that the cookie greeting cards are generally a gift, the majority of Edibles’ customers place one order for several cookies to be shipped to multiple addresses, the system had to be built to run off of a shipping ID rather than an Order ID which is typical in most order placing systems.
The second step to streamlining operations was for ThirstyPixel to implement a bar-coding system. Since implementation order fulfillment time has been cut by 1/3 and the effects of human error has been reduced. Being that the online system is now going to handle local orders at the Kiosk; the third issue was the need to alter the online system to be capable of processing “Pick-up” and “Cash” orders. In mid January Edibles will be opening the first Kiosk in the Fashion Place Mall. ThirstyPixel will be integrating the all-in-one computer terminals with a credit card reader to allow customers to swipe their own credit card similar to the process of “self checkout” at the grocery store.
Once the sales at the Salt Lake kiosks proves to be profitable, Edibles will continue expansion to California and some of their other high sales regions.
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